In the last 40 years, the business landscape has changed with the introduction of technology, travel speeds, and global trade. The heart of business success is centered around a few key factors: customer relations, networking, innovation, advertising, and managing. In this book, Adimora, addresses all these factors that will determine if a Business is sustainable, strategic, and sound. This book sets the framework for longevity, continuity, and excellence of a business. If If your business is just starting or needs rejuvenation, this book will be a reference that will help navigate you to success.